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The logo is one of the more important marks in a capitalist society, an identifier which must touch the heart of that for which it stands and do so as regards the masses, ie. a facilitator of commerce. As a designer the imperitive is to communicate clearly, concisively, quickly, and in an engaging manner.
(1): eats U press is a design that play on a turn of the phrase that "one devours books" meaning one reads incessently. In this case that which is published 'eats' you the consumer. Eats you with a compelling superior quality publication.
(2): ICA, Since times of 'Cold War' world realities have changed significantly, old realities of the centralized State run infastructures and top heavy beurocracies were dependent on an intimidation factor. Governments must update this image from cold war mentalities to something driven by more relivancy, such as a human factor. Operating within a box, the CIA, as we know, cross lines we don't know about in order to meet objectives, which in many cases are secret. The dot of the 'i' reference the digital technology of the 'company' the body of the 'i' is the negative space space of the 'C', referencing the unknown, or unseen aspect of this opaque organization. The italicised 'a', due to its style is refrencing a more friendly image and forward look, even if it means stepping beyond the 'box.
(3): U&I solutions is a graphic design firm dedicated to the idea that the client is an equal partner in terms of communicative input necessary to reach the best possible design solutions for the client.
(4): State Administration of Cultural Heritage S.A.C.H., is an attempt to address the three principle components of this Chinese State run organization, the preservation of wildlife, architectural, and cultural. samfoto@earthlink.net
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